Are your products and services getting found online? If not, you’re losing out on tons of customers to your competition, every single day. Several research statistics have shown that every business can benefit from local search. If you’re not doing it, your competitors are. And they’re easily growing their clientele with leads that could have been yours.
What is Local SEO?
Every day, millions of online users search for products and services they are interested in. Local SEO is used to promote a business’ website to rank for related searches. For example, if I live in New Jersey and search for “Plumbers near me”, the plumbing businesses in New Jersey which are local search optimized will pop-up. Not just plumbing businesses in New Jersey, but those closest to my location, and those that the search engine thinks is the most relevant. But there are several of these "factors" that search engines like Google take into account before determining what results (i.e. businesses) it will show you and which it wont. And that's where the complexity comes in and that is what needs optimization. And it all comes down to Local SEO if you want to improve your business' online presence and leverage the power of the internet.
Statistics that Prove Your Business Needs Local Search Engine Optimization
- Google “near me” searches have increased 2 folds from 2016-2017 i.e. searches like “plumbers near me”, “roofers near me”, or “dentists near me”.
- 50% of customers who conducted a local search on their mobile devices visited a store within the same day.
- 34% who searched on a computer or tablet did the same.
- 18% of local mobile searches led to a sale within one day.
- 86% of people look up business locations on Google Maps.
- 78% of location-based mobile searches result in an offline purchase.
- 46% of all Google searches have a local intent.
Benefits of Optimizing Your Business for Local Search
SEO has long since gone past stuffing your website with keywords, and waiting for the traffic to pour in. Google ranks web pages according to relevance, which is what local businesses need SEO for. If your plumbing business is located in Stamford, New Jersey, and someone in that location searches “plumbers near me”, your listing and website should be on their first SERP (Search Engine Result Page).
When you optimize for local search, it’s no longer about getting views and engagement. You’re now getting visitors who are more likely to buy from you. This happens simply because you’re helping Google connect your business to your target audience.
With the right strategies in place, you can now spend your ad dollars the right way. Your Return on Investment (ROI) is bound to skyrocket when your marketing becomes more focused, with better intent.
If you want to stay ahead of the competition, you have to make sure that potential customers always find you first. With online search (which most customers prefer), your business should be optimized to rank for the right inquiries, every time.
So ask yourself, can my business really afford to not be found online? Well, we both know the answer to that one. Contact us today, and one of our team experts will give your business a FREE Analysis! With that, you can see where you stand, and start the journey of skyrocketing your business to its full potential.